This season, the New York Fashion Week schedule boasted exciting debuts (Henry Zankov at Diane von Furstenberg), first-time runways (Conner Ives’ stateside homecoming) and plenty of drama (PETA v. Steven Kolb). But amid all the buzz, which brands ultimately came out on top?

On Tuesday, Launchmetrics released its Spring 2027 NYFW report, which details the event’s impactful “voices” (celebrities, media and influencers) and the top 20 power players by media impact value (MIV). This season, Launchmetrics also took its newest metric — AI visibility (AIV) — out for a spin: This measures a brand’s presence in AI-generated answers across ChatGPT, Claude, Gemini and Perplexity.

As a whole, NYFW generated a whopping $463 million MIV. In terms of format, social media placements drove 90% of the week’s total MIV at $416 million. Instagram dominated its fellow social platforms with its 55% share of MIV, but YouTube brought in more MIV per placement ($14K/placement, compared to Instagram’s $12K).

In terms of voices, 50% of total MIV came from media — meaning “any third-party entity publishing content written by media professionals” (so, Fashionista would be one example). After that, influencers contributed 28%, celebrities 10%, owned media 7% and partners (brands and retailers) 5%. As for Spring 2027’s top voices overall, Vogue U.S. once again reigned supreme ($13.2 million MIV), followed by Calvin Klein ($8.6 million MIV), Heart Evangelista ($7.6 million MIV), InStyle ($7.4 million MIV) and Mickey Blank ($6.9 million MIV).

Tommy Hilfiger Spring 2027. Photo: Launchmetrics Spotlight

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Brand-wise, Tommy Hilfiger rose to the front of the fashion pack by raking in $58 million total MIV after taking a couple of years off from NYFW. (You may remember its previous venue: the Staten Island Ferry.) Calvin Klein came in second place with $47 million MIV, followed by Carolina Herrera with $20 million, Tory Burch with $19 million and Michael Kors with $16 million in MIV. H&M-owned retailer Cos, whose show was the site of that infamous PETA v. Steven Kolb altercation, took sixth place with $14 million in MIV. (It’s unclear how much of that was driven by the incident.)

Some surprising additions to the power-player list include Conner Ives ($5.6 million MIV) and Magda Butrym ($4.6 million MIV), both of whom made their NYFW debuts this season. Sabyasachi — an Indian luxury house founded by Sabyasachi Mukherjee in 1999 — also showed up on the list after returning to NYFW for the first time in 20 years, bringing in $5.3 million MIV.

As for the labels leading mentions on AI platforms, Diane von Furstenberg held the top position every day of NYFW, ending with an overall 9.9% share of AIV. The vast majority of these AI mentions centered around the label’s comeback, courtesy of Zankov, rather than the actual clothes themselves. Proenza Schouler came in second place with a 7.1% share of AIV, and it was the only label where critic reviews made up the largest share of AI coverage (22%), per the report.

Ahead, see the full list of NYFW’s top 20 power players (and the top 10 brands by AI visibility) for Spring 2027, according to Launchmetrics’ report.

Top 20 Power Players (By Total MIV)
  1. Tommy Hilfiger ($58 million MIV)
  2. Calvin Klein ($47 million MIV)
  3. Carolina Herrera ($20 million MIV)
  4. Tory Burch ($19 million MIV)
  5. Michael Kors ($16 million MIV)
  6. Cos ($14 million MIV)
  7. Thom Browne ($10 million MIV)
  8. Christian Siriano ($8.3 million MIV)
  9. Khaite ($6.9 million MIV)
  10. Conner Ives ($5.6 million MIV)
  11. Alice + Olivia ($5.4 million MIV)
  12. Sabyasachi ($5.3 million MIV)
  13. Proenza Schouler ($4.98 million MIV)
  14. Grace Ling ($4.94 million MIV)
  15. Magda Butrym ($4.6 million MIV)
  16. Christian Cowan ($4.1 million MIV)
  17. Diane von Furstenberg ($4 million MIV)
  18. Simkhai ($3.9 million MIV)
  19. LaQuan Smith ($3.8 million MIV)
  20. Prabal Gurung ($3.7 million MIV)
Top 20 Power Players (By Owned MIV)
  1. Calvin Klein ($11.9 million MIV)
  2. Tommy Hilfiger ($6.4 million MIV)
  3. Michael Kors ($3.8 million MIV)
  4. Tory Burch ($3.6 million MIV)
  5. Carolina Herrera ($3.2 million MIV)
  6. Sabyasachi ($2.5 million MIV)
  7. Thom Browne ($526K MIV)
  8. LoveShackFancy ($436K MIV)
  9. Prabal Gurung ($284K MIV)
  10. Anna Sui ($288K MIV)
  11. Cos ($258K MIV)
  12. Christian Cowan ($253K MIV)
  13. PatBo ($237K MIV)
  14. Proenza Schouler ($220K MIV)
  15. Christian Siriano ($190K MIV)
  16. Magda Butrym ($156.7K MIV)
  17. Diane von Furstenberg ($156.1K MIV)
  18. Khaite ($155K MIV)
  19. Conner Ives ($150K MIV)
  20. LaQuan Smith ($148K MIV)
Top 10 Brands (By Share of AIV)
  1. Diane von Furstenberg (9.9% AIV)
  2. Proenza Schouler (7.1% AIV)
  3. Tory Burch (5.8% AIV)
  4. Khaite (5.4% AIV)
  5. Calvin Klein (5.1% AIV)
  6. Thom Browne (4% AIV)
  7. Conner Ives (3.9% AIV)
  8. Tommy Hilfiger (3.8% AIV)
  9. Diotima (3.4% AIV)
  10. Lii (2.8% AIV)

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